Privacy policy.

1. Introduction

Built4 (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website, online coaching programmes, challenges, or any other services we provide (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

2. Who We Are

Built4 is a trading name operating in England and Wales.
If you have any questions or concerns about how your data is handled, please contact us at:

📧 Email: built4ltd@icloud.com
📍 Location: England, United Kingdom

3. The Data We Collect

We may collect and process the following types of personal data:

Information You Provide Directly

  • Name, email address, and contact information

  • Health, fitness, and lifestyle details provided for coaching purposes

  • Payment information (processed securely via third-party payment processors)

  • Progress tracking data and check-in submissions

  • Communication records (emails, chat messages, forms, etc.)

Information Collected Automatically

When you visit our website, we may collect:

  • IP address, browser type, and device information

  • Usage data (e.g., pages visited, time spent on site)

  • Cookies and similar tracking technologies (see Section 10)

We only collect information that is relevant and necessary to deliver our Services effectively.

4. How We Use Your Data

We use your personal data to:

  • Deliver, manage, and personalise your coaching experience

  • Process payments and maintain billing records

  • Communicate with you regarding updates, events, and programme information

  • Monitor your progress and provide accountability support

  • Improve our website, programmes, and client experience

  • Meet our legal, tax, and accounting obligations

We will only process your data where we have a lawful basis — typically contractual necessity, legitimate interests, or your consent.

5. How We Store and Protect Your Data

Your data is stored securely on password-protected systems and cloud platforms with appropriate access controls.

We take all reasonable measures to protect your personal information from loss, misuse, or unauthorised access. However, no system is completely secure, and you acknowledge that you provide data at your own risk.

We retain your information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

6. Sharing Your Data

We do not sell, rent, or trade your personal information.

We may share limited data with trusted third parties to deliver our Services, such as:

  • Payment processors (e.g., Stripe)

  • Email and communication tools

  • Fitness tracking and coaching platforms

  • Cloud storage or analytics providers

All such partners are required to process your data securely and only as instructed by Built4.

7. International Data Transfers

If any of our service providers are based outside the UK, we ensure your data is protected through approved safeguards, such as UK-approved standard contractual clauses.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Access – request a copy of your personal information

  • Rectification – correct inaccurate or incomplete data

  • Erasure – request deletion of your data where appropriate

  • Restriction – limit how we use your information

  • Portability – receive your data in a transferable format

  • Objection – object to processing based on legitimate interests

  • Withdraw consent – withdraw consent where processing is based on it

To exercise any of these rights, contact us at built4ltd@icloud.com.
We may require proof of identity to process your request.

9. Marketing Communications

With your consent, we may send you information about Built4 updates, events, and offers.

You can opt out of marketing communications at any time by clicking “unsubscribe” in our emails or contacting us directly.

10. Cookies and Tracking

Our website may use cookies or similar technologies to enhance your browsing experience and analyse traffic.

You can control cookie settings through your browser preferences. Disabling cookies may affect certain site features.

11. Links to Other Websites

Our website or community platforms may include links to external sites.
We are not responsible for the privacy practices or content of those third-party websites.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations.
Any updates will be posted on this page with the revised date above.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Built4
Email: built4ltd@icloud.com
Location: England, United Kingdom